Trousseau begins its 19th edition of the “Trousseau for good – when love overflows, life is transformed” social campaign.

“Trousseau for good” is a noble social responsibility project idealized by Trousseau, a brand which has developed products which are renowned for their quality and fine finishing for 25 years. The campaign looks to contribute to a better future for hundreds of children, and this year the concept is “when love overflows, life is transformed”, the objective is to revert part of its sales into food parcels to be donated to charities. Through significant discounts of up to 40% throughout the store, the 19th edition has as its main highlight the commemorative book of the brands 25th anniversary, and 100% of its sales are permanently destined to acts of charity for the “Trousseau for Good” project. The campaign will begin on the 27th of February and will occur in all Trousseau stores until the 3rd of April, including multi-brand stores and the brands e-commerce.

About “Trousseau for Good”

The idea for the campaign came about in 1999, when Trousseau decided to unite its brand with a social action which was not merely a sale, but a manner of being charitable and helping those in need. At the time, the founding partners created the Trousseau Off action. After a few years the name was changed to Trousseau for Good, but the essence remained the same. During a set period in time products are offered with significant discounts, reverting part of the revenue, in the form of food parcels, to charitable organizations in Sao Paulo, Rio de Janeiro, Belo Horizonte and Brasilia.

In the first year of the initiative, 1,200 food parcels were distributed. In 2016, 8,172 food parcels were donated, benefiting several partner organizations such as the Centro Ludovico Pavoni (SP), Casa Criança (RJ) and APAE (MG), among others. According to Romeu Trussardi Neto, this proves how much solidarity can unite people, motivating them to be fraternal and generous. “Among Trousseau’s actions, this is the one I am most proud of, and for a simple reason: helping those in need is always very gratifying, where all come together in favour of the same cause, to do GOOD DEEDS”.

FILME TROUSSEAU DO BEM 2017 from Trousseau on Vimeo.